Bücher von Jeffrey R. Wigelsworth

Despite the popular view of medieval Europe as a Dark Age of intellectual stagnation, scientific and technological achievement thrived during this time.

London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This title presents an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments.