Bücher von Jessica Keyes

Helping IT managers and marketing managers get up to speed, quickly and easily, on what¿s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the role

Social Software Engineering examines the field through the spectrum of social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, coverage includes security, legal, and privacy issues in addition to workflow and people issues. Jessica Keyes, former managing director of R&D for the New York Stock Exchange, details the methodology needed to bring mission-critical software projects to successful conclusions. She provides readers with the understanding and tools required to develop infrastructures capable of supporting the collaborative applications that today¿s users require.