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Bücher von Joao Leitao

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  • von Joao Leitao
    88,00 - 97,00 €

    Brazil is a large country in terms of geographic land mass and population size. It's position in Latin America means that it contributes to much of the economic development within this area. Despite the importance of Brazil in the global economy, not much research has been highlighted about entrepreneurship in the country. This book aims to change this by focusing on Brazil in terms of entrepreneurial endeavours and pursuits. This includes focusing on the rural and urban areas in terms of entrepreneurial practices. Each chapter in the book will focus on a different aspect of entrepreneurship in Brazil including how culture, ethnicity and wealth influence entrepreneurship. Thereby taking a holistic perspective in terms of including both financial and non-financial forms of entrepreneurship. Interesting topics such as sustainable and environmental forms of entrepreneurship will be examined from a Brazilian perspective together with technological forms of entrepreneurship evident in the growth of smart cities within the region. This book will be amongst the first to holistically examine the contemporary hardships and successes of entrepreneurship in Brazil.

  • von Joao Leitao
    122,00 - 130,00 €

    Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities. 

  • von Vanessa Ratten, Joao Leitao & Vitor Braga
    113,00 €

  • von Vanessa Ratten & Joao Leitao
    130,00 €

  • von Joao Leitao
    88,00 €

    Context plays an important role in entrepreneurship and this is increasingly being acknowledged both in research, practice, and policy considerations. Where, why, and how entrepreneurship occurs can be considered when studying the effects of context. This book focuses on the role of context in entrepreneurship by analyzing different factors, including locational, time-specific, and cultural variables and social conditions. Researchers of entrepreneurship will particularly benefit from the holistic, context-based perspective this book offers.

  • - New Trends and Developments
    von Joao Leitao
    122,00 €

    Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil. 

  • - Gamification and Design Thinking Applications
    von Joao Leitao
    97,00 €

    It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs.

  • - Gamification and Design Thinking Applications
    von Joao Leitao
    97,00 €

    It also introduces a new 'open innovation bridge - a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs.

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