Bücher von John T. Mentzer

Provides practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management.