Bücher von Jonathan Charteris-Black

This book explores the metaphors used in public and media communication to ask how language shapes our moral reasoning about the global coronavirus crisis.

How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign?

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.