Bücher von Juanzi Li

Online social networks have already become a bridge connecting our physical daily life with the (web-based) information space. This connection produces a huge volume of data, not only about the information itself, but also about user behavior. The ubiquity of the social Web and the wealth of social data offer us unprecedented opportunities for studying the interaction patterns among users so as to understand the dynamic mechanisms underlying different networks, something that was previously difficult to explore due to the lack of available data. In this book, we present the architecture of the research for social network mining, from a microscopic point of view. We focus on investigating several key issues in social networks. Specifically, we begin with analytics of social interactions between users. The first kinds of questions we try to answer are: What are the fundamental factors that form the different categories of social ties? How have reciprocal relationships been developed from parasocial relationships? How do connected users further form groups?Another theme addressed in this book is the study of social influence. Social influence occurs when one's opinions, emotions, or behaviors are affected by others, intentionally or unintentionally. Considerable research has been conducted to verify the existence of social influence in various networks. However, few literature studies address how to quantify the strength of influence between users from different aspects. In Chapter 4 and in [138], we have studied how to model and predict user behaviors. One fundamental problem is distinguishing the effects of different social factors such as social influence, homophily, and individual's characteristics. We introduce a probabilistic model to address this problem. Finally, we use an academic social network, ArnetMiner, as an example to demonstrate how we apply the introduced technologies for mining real social networks. In this system, we try to mine knowledge from both the informative (publication) network and the social (collaboration) network, and to understand the interaction mechanisms between the two networks. The system has been in operation since 2006 and has already attracted millions of users from more than 220 countries/regions.

This book constitutes the refereed post-proceedings of the Joint International Semantic Technology Conference, JIST 2011, held in Hangzhou, China, in December 2011. This conference is a joint event for regional semantic Web related conferences. JIST 2011 brings together the Asian Semantic Web Conference 2011 and the Chinese Semantic Web Conference 2011. The 21 revised full papers presented together with 12 short papers were carefully reviewed and selected from 82 submissions. The papers cover a wide range of topics in disciplines related to semantic technology including applications of the semantic Web, management of semantic Web data, ontology and reasoning, social semantic Web, and user interfaces to the semantic Web.