Bücher von Julia Kaiser

Scientific Essay from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Jacobs University Bremen gGmbH, language: English, abstract: This paper focuses on the positive effects of Social Media as a platform for support. Since the invention of the first platform in 1997, Social Media gained a significant importance for the social interactions of the 2.789 billion active Social Media users worldwide. These platforms, that are designed to provide access to social networks for a large number of users, get mostly examined by literature because of its negative effects like cyberbullying, shitstorms and addiction. However, it is also important to take a closer look at its potential to contribute to peoples' social interactions and their well-being in order to ensure a balanced discussion.

Bachelor Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Jacobs University Bremen gGmbH, course: IBA, language: English, abstract: The "liability of foreignness" (LOF) describes the additional costs that a firm operating in a market overseas incurs compared to the domestic firms. In recent years, researchers have laid the foundation for multiple theoretical approaches that aim to overcome the LOF. However, there is still a considerable research gap concerning actionable strategies MNEs can apply in practice. Building on the work of these researchers, this thesis aims at contributing to the current literature by taking the perspective of institutional theory. In particular, it examines the effectiveness of isomorphic strategies, inter alias, processes of adaption and imitation of legitimated practices, in reducing the LOF. ¿We are improving¿, said the German chancellor Angela Merkel at the G20 Investment Summit in 2019 as she reported on Germany¿s efforts to encourage private investment in Africa. In an interview with the German ARD public television, she mentioned the ¿promising numbers¿ of the German investments in Africa; a continent that promised ¿more chances than risks¿. Indeed, although German investments in Africa are still on a low level, Africäs importance to Germany as an external trade partner has significantly increased. However, these opportunities have considerable costs and risks attached. One cost factor that is crucially important for German multinational enterprises (MNE) in Africa, as it is amplified by institutional distance, is the ¿liability of foreignness¿ (LOF). First of all, I use existing literature to construct frameworks to categorize the cost dimensions of the LOF and several isomorphic strategies. Furthermore, using semi-structured expert interviews, this paper evaluates the effectiveness of adaption strategies employed by German MNEs in Africa for different cost dimensions. I argue that isomorphism, i.e., adaption strategies, are of high importance for the success of German investments in Africa. More specifically, I show that networking, the adaption of formal structures, and the adaption to the institutional environment are effective in reducing the LOF by lowering market entry risks, facilitating knowledge acquisition as well as enhancing legitimacy in the host market.

Seminar paper from the year 2019 in the subject Business economics - Operations Research, grade: 1.0, Jacobs University Bremen gGmbH, language: English, abstract: Employees are a company's greatest asset and competitive advantage. However, the consulting industry, represented by its flagship companies PWC, EY, KPMG and Deloitte, is facing a major turnover problem during recent years with annual rates between 15 and 20 per cent. This paper investigates two of the major causes for this development; the ¿Meatgrinder Problem¿ and the ¿Kickstart Problem¿, which form a vicious cycle. Therefore, it is necessary to evaluate whether the industries¿ current employee retention mechanisms are sufficient to break the cycle of the two interacting causes for turnover.Summing up the main components associated with the cost of turnover, the Saratoga Institute estimates the average cost of turnover to one time the annual salary of a worker. However, not all kinds of turnover are necessarily detrimental. According to Abelson & Baysinger (1984), some degree of turnover can have positive consequences for organizations like better person-job matches and staffing flexibility. On the other hand, dysfunctional turnover is the voluntary separation of employees whom the organization prefers to retain since these employees have made positive contributions to the organization and, by leaving, detract from overall effectiveness.