Bücher von Julia Maurer

Seminar paper from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of the Americas Puebla, language: English, abstract: This project examines different aspects about Green Logistics. First of all the project¿s topic is defined to receive a first impression what it is about. This is followed by the drivers of Green Logistics and its paradoxes. Afterwards the environmental issue and the measures of Green Logistics are explained. Furthermore the subject of Green IT Solutions is pointed out. As last aspect there is an example of the use of Green Logistics of the company DHL. To complete the project in the conclusion there are some challenges described that Green Logistics may have to face.

Julia Maurer offers the first comprehensive conceptual and empirical approach to the relationships between foreign subsidiaries. She develops a novel framework for the analysis of intersubsidiary relationships and applies it to the large-scale plant engineering industry. The empirical study confirms that an MNC`s strategic orientation has a considerable impact on its intersubsidiary relationships.