Bücher von Julia Petker

Master's Thesis from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Münster (Wirtschaft), language: English, abstract: The purpose of the study is to reach an understanding of the concept of a capsule wardrobe and its practitioners by developing a comprehensive definition of the concept and enriching it with practical experiences. It aims to clarify particularities in the marketing of minimalistic clothing.An extensive literature review combined with qualitative in-depth interviews with experienced fashion minimalists was utilized to characterize capsule wardrobes and their owners. The study provides an understanding of the concept of a capsule wardrobe which is relevant in the fashion industry. It identifies the building characteristics of the concept and its proponents. By developing an understanding of capsule wardrobes, it clarifies the specialties of marketing in minimalistic fashion and suggests approaches for fashion brands as well as environmental policymakers.This study contributes to the trend of minimalism by providing perspectives from fashion minimalists on the topic of clothing consumption and by offering insights into marketing specialties for minimalistic fashion.

Seminar paper from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,3, University of Applied Sciences Münster, language: English, abstract: The goal of this paper is to give an overview of different understandings and levels of importance of Work-Life-Balance in various regional areas of the world. Further, this paper aims to highlight the relationship between Work-Life-Balance and job performance. With these insights, some recommendations for individuals and managerial implications for supervisors will be derived at the end of this paper. Besides, this paper is a basement for following primary data collection via interviews. Employees from several countries will be asked about their Work-Life-Balance.

Seminar paper from the year 2022 in the subject Economics - Industrial Economics, grade: 1,3, University of Applied Sciences Münster (Wirtschaft), language: English, abstract: The well-being of entrepreneurial ecosystems across the world varies significantly. Some countries offer a favourable landscape for entrepreneurs, and some are not capable of following the fast-paced economic standards. Several dimensions can be used to gain insights into how these ecosystems perform. Diversity, opportunities and choices, resilience and the quality of ecosystems are dimensions that represent the performance of ecosystems. Although several studies have been examining entrepreneurial ecosystems, it is crucial to develop a harmonised dataset containing all necessary measures as a unified base. Thus, increased attention must be given to comparing different ecosystems based on the same data. Therefore, this study aims to develop a harmonised dataset to develop further an index that reflects the performance of entrepreneurial ecosystems. Based on this index, ecosystems on the European level as well as the United Kingdom will be compared. Through quantitative literature review and data collection, a high-quality index has been developed. This research provides new insights into the well-being of ecosystems and how they differ from each other. The findings reveal a high correlation between diversity and quality of ecosystems and significant differences between countries. Further, the index functions as a tool to show how well each ecosystem performs on each dimension.

Scientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen University, language: English, abstract: The purpose of this research paper is to review relevant literature on customer trust and purchase intention, and explore these elements in the context of the quality of visuals. The secondary data has been gained through an extensive literature review, whereas the primary data has been collected through a survey. This study revealed that the visual appeal of websites influences customers¿ trust in companies, and that trust also influences their purchase intention.

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, Hochschule Hamm-Lippstadt, Sprache: Deutsch, Abstract: Im Laufe der Zeit hat sich unternehmerisches Handeln stark verändert. So bestand vor einigen Jahrzehnten noch ein Nachfrageüberhang in allen Bereichen. Unternehmen strebten Wachstum und Kostenführerschaft an. Umsatz und Produktivität standen im Mittelpunkt, die Kommunikation fand hierarchisch von oben nach unten statt und war nur nebensächlich. Mittlerweile herrscht keineswegs Knappheit und die eigenen Mitarbeiter werden immer wichtiger. Kommunikative Kompetenzen gewinnen an Bedeutung. In der Literatur werden kommunikative Fähigkeiten deshalb verstärkt untersucht. In der Betriebswirtschaft beschäftigt sich vorwiegend personalwirtschaftliche Literatur mit der Kommunikation als Führungsaufgabe. Außerdem befasst sich zahlreiche Literatur mit der Kommunikation aus psychologischer Sicht. Kommunikation hat darüber hinaus mehrere Schnittstellen zu weiteren Disziplinen, die in dieser Arbeit untersucht werden.

Seminar paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Münster, language: English, abstract: Technology is advancing and progressively becoming part of our daily lives, with the creation of virtual assistants that search for information on customer satisfaction and loyalty. The use of chatbots evolved rapidly in numerous fields in recent years, including Marketing, Supporting Systems, Education, Health Care, Cultural Heritage, and Entertainment, by providing intelligent interactions between people and a digital interface.The objective of this study is to determine some insights into the relationship between customer loyalty and chatbots. With the proposed article, this paper gives a summary of the history of chatbots to get a clear idea of their origin, purpose, and use; and contemplate the technical background. This paper investigates different key findings divided into themes derived from customer loyalty. The results suggest that the ideas that emerge between customer loyalty and chatbots are that chatbots must inspire trust for end users; customers are looking for someone with empathy who understands not only instructions but also emotions and who offers availability and reliability through machine learning.