Bücher von Kaj Storbacka

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

This book offers practical guidance on how to industrialize business solutions. It provides real-life examples globally collected from both multi-national and smaller firms and will help companies to achieve a sustainable competitive advantage.