Bücher von Kazuhisa Takemura

It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems-such as those associated with the utility theory widely used in economics-have been established. The utility theory is often limited to qualitative knowledge;

This book explains behavioral decision theories related to decision-making processes, introducing established as well as new models useful in explaining such processes, and concluding with a discussion of emerging theories in fields such as neuroeconomics.