Bücher von Kim-Cheyenne Greiner

Seminar paper from the year 2015 in the subject Didactics for the subject English - Discussion and Essays, grade: 1.2, University of Freiburg (Philologische Fakultät), language: English, abstract: Edith Wharton's "The Writing of Fiction" explores narrative techniques crucial for crafting compelling stories. Focused on her short story "Roman Fever," this essay delves into Wharton's emphasis on narrator control, concealment, and strategic revelation of story elements. Wharton advocates for revealing insights through specific fragments, constructing a captivating whole and maintaining audience interest.Examining "Roman Fever," the essay argues that Wharton skillfully connects narrative construction with gradual character secret disclosure. The story unfolds on a Roman terrace, concealing secrets until a climactic revelation involving American women Grace Ansley and Alida Slade. Selected passages illustrate Wharton's deliberate shaping of perspective, emphasizing her preference for withholding closure.The analysis centers on Wharton's use of an omniscient narrator and internal focalization on Alida Slade, exploring how the narrative voice mediates content, controlling readers' perspectives on events and characters. The essay delves into the intricacies of the second story construction, providing a detailed examination.The goal is to draw insightful conclusions about Wharton's narrative techniques and their impact on temporal disclosure. This exploration promises readers a deeper understanding of Wharton's literary craftsmanship and an enriched appreciation for the interplay between narrative perspective and storytelling construction in "Roman Fever."

Essay aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.2, ZHAW - Zürcher Hochschule für angewandte Wissenschaften, Sprache: Deutsch, Abstract: Führungskräfte stehen heute vor der Herausforderung, in einem dynamischen Umfeld Veränderungen zu implementieren. Dieser Essay untersucht die Anwendung emotionaler Intelligenz (EI) während strategischer Neuausrichtungen am Beispiel der IBM Schweiz. Die komplexe Aufgabe erfordert von Führungskräften, sich mit neuen Werten zu identifizieren und adaptive Strategien zu entwickeln. Studien zeigen, dass EI ein entscheidender Erfolgsfaktor für Veränderungsprozesse ist. Dabei bedeutet "emotional intelligent zu sein", die eigenen und fremden Gefühle zu erkennen, zu verstehen und zu steuern. Die IBM durchläuft eine umfassende Umstrukturierung, fokussiert auf Cloud-basierte Bereiche und investiert in Innovationen wie kognitive Intelligenz und Big Data. Die Arbeit analysiert die EI-Komponenten im Kontext dieses Wandels und sucht nach Evidenzen für wirksames emotionales Führungsverhalten. Durch theoretisch-ideale Verhaltensmodelle wird die Basis für eine anschließende EI-Führungsstilanalyse geschaffen. Lesende erwartet eine fundierte Untersuchung, wie Führungskräfte in Veränderungsprozessen erfolgreich agieren können, inspiriert von realen Herausforderungen der IBM.

Bachelor Thesis from the year 2016 in the subject Speech Science / Linguistics, grade: 1,3, University of Freiburg (Philologischen, Philosophischen und Wirtschafts - und Verhaltenswissenschaftlichen Fakultä), language: English, abstract: Making sense of nonliteral language, like irony, has been a hot topic in pragmatics and psycholinguistics for quite some time. Since the '70s, there's been an ongoing debate on whether context helps us grasp figurative language early on or if we always default to the basic, context-independent meanings of words. This paper digs into the specifics of irony processing, focusing on key psycholinguistic theories that aim to shed light on how people interpret ironic expressions.Among these theories, three stand out: the standard pragmatic model (Grice 1975; Searle 1985), the direct access view (Gibbs 1994), and the graded salience hypothesis (Giora 1997; 1999). The graded salience hypothesis, in particular, suggests that we always start with the most obvious, context-independent meanings of words.Recent research by Giora, Givoni, and Fein (2015), however, challenges this idea. They propose that sentences with explicit negation of extreme or highly positive statements default to an ironic interpretation. This goes against the graded salience hypothesis, which says that the most obvious meanings always come first.To untangle this debate, this paper presents findings from an online questionnaire study. The focus is on sentences with explicit negation in different contexts. Participants have to choose between literal and ironic interpretations, giving us insights into how context affects the understanding of ironic statements.

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Zurich University of Applied Sciences, language: English, abstract: This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website visitors and their current stage within the buying cycle? To study this relationship, an external webpage of IBM and its sub-pages are used to analyze webpage visitors' click and scroll behavior and to assess their interest in the presented content assets. The exploratory investigation was undertaken based on three online surveys with a total sample of 234 participants.The age of classical advertising is over. The introduction of digital technology and the spread of the Internet have led to radical changes in the way companies meet the expectations and interests of their stakeholders. In digital communication, content marketing plays a major role in achieving business benefits. In fact, valuable B2B content marketing initiatives can drive website traffic, customer engagement, and inbound leads, which yield sales and retain customers. In the context of this digital environment, companies increasingly aim to provide relevant, engaging content assets to acquire new leads and create business benefits. This raises the following question: What digital content assets encourage website visitor engagement and how does this relate to customer progress in the B2B buying cycle? According to the literature, content that is consistent, timely and contains exclusivity messages that matter to the target audience lead to engagement. However, engagement is obviously dependent on individual customer needs, motives, and goals. It should, therefore, be interesting for companies to know how to turn their website visits into engaged visits, but research on engagement combined with content marketing is scarce¿especially in the B2B context.