Bücher von Kristie Byrum

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United States' First Amendment, the book addresses the marketplace of ideas, communication in democracy, the specter of government intervention, censorship, and the distortion of history in the Right to be Forgotten environment. While RTBF advocates point to the regulation as a privacy victory, the author explains how the erasure of data from search engine results foretells negative consequences for social, political, and economic environments. In a rallying cry to preserve freedom of information in the technology driven era, the author presents ';The Free Speech Manifesto for the Digital Age: Seven Tenets to Preserve Information Flow in Democracy.' This book offers a unique communications-based perspective on the Right to be Forgotten and precisely documents why a corresponding regulation in the United States conflicts with constitutional protections.