Bücher von L. Casanova

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

Is Brazil ready to take its place among the world's leading powers? The authors examine Brazil's hard power and soft power resources, assessing the challenges the country will need to overcome in order to build its own "Brazilian dream" and project itself on the international stage.