Bücher von M. Lindgren

Explores the changing business landscape of the 21st century and what it means for organizations. The author presents a new model for how to think about and handle the complex world of business from a managerial and innovative perspective with tips and tools for motivating and engaging your organization, clients and customers.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.