Bücher von Malcolm McDonald

Website security made easy! Covers the most common ways websites get hacked and how web developers can defend themselves.

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.

Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.