Bücher von Marcel Strangmueller

Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: 74, University of Edinburgh, language: English, abstract: For the last decade companies in emerging markets (EMs) have started to develop products, which are can compete with those produced by firms in advanced countries (ACs). This ability to compete did not come and many overnight and the new companies emerging have followed a way of advancing that led them from producing for a developed company to designing their own product and then finally creating their own brand. This essay will discuss the implications of the different stages in development of firms in emerging markets and will show on the example of Wipro, that while there is a standard way, but not the only way. The strategy used by Wipro involved skipping the first step of being an original equipment manufacturer (OEM) for others and starting their innovation from the get-go, being an original design manufacturer (ODM), progressing to being an own brand manufacturer (OBM) in the late 1990s early 2000s. After going through these phases, the company is now a recognised, global player and leads the industry in integrated business and business process solutions, as a strong consultancy and production partner.Further the paper will discuss how the company was influenced by the macro and meso environment in India and Bangalore. On the macro level, it will provide evidence how Wipro has benefitted from the higher spending on education by the Indian government in the last 30 years, how AC companies¿ outsourcing activities helped Wipro to catch up quickly and how the improvement of Intellectual Property Rights (IPRs) helps the innovation process of the firm further. Around the meso level influences on Wipro, the discussion will focus on the vacuum left by IBM leaving Bangalore and the clustering of tech companies and institutions that followed, as well as the entrepreneurship ecosystem, which is nurtured by the government¿s policies and support.

Essay from the year 2017 in the subject Politics - International Politics - Topic: Globalization, Political Economics, grade: 71, Queen Margaret University, language: English, abstract: Globalisation is a highly opinionated topic, which is discussed throughout the years, especially since Donald Trump won the election in 2016 who is now promoting a way of business which is considered to be more in the direction of protectionism rather than globalisation. Protectionism is supposed to protect producers, workers and businesses of the import-competing sector from other countries. Political tools to achieve such a protection of national business are tariffs, regulations on imported goods and other government regulations. This is against what the world has been moving towards in the past decades since WWII. Western society since then has promoted a more global approach of living, including migration, trade and problem solving.Globalisation is described as the process of increasing the integration of internationally dispersed goods. These integrations include factors such as culture, society and economical, political and informational cooperation. All those factors contribute to the fact that the world is moving closer together rather than further away, how Donald Trump is suggesting. The world is becoming a "global village" with products available in countries that do normally not have access to them, such as bananas in the UK or a Mercedes in the United States.

Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 73, , course: Business Management, language: English, abstract: 50 billion US$! The figure Forbes magazine estimates Carlos Slim¿s (4th richest person on earth) wealth at the moment (09/03/2016). The Mexican phone Mogul was the person chosen for this paper to explain the essential characteristics for becoming a successful entrepreneur. As mentioned this essay is going to explain how Carlos Slim¿s most important characteristic influenced his career and his success. To enter into the topic, the essay will compare different views from several experts on what an entrepreneur is. These views range from a risk taking person to someone who seeks opportunities and makes the best out of situations to create wealth. After discussing what an entrepreneur is, the paper will again compare subject experts¿ views on the characteristics needed to be successful in starting and running a business. Here many different traits are mentioned, including; learning from mistakes, being action-orientated and having an open mind. The three sources examined show 15 different characteristics as each of their unique Top 5 needed to be successful. Staying focused on your chosen goal is Carlos Slims¿ major characteristic that makes him so successful. After showing a brief insight into his life, the focus will be worked out further and then linked to events and people influencing him in his life. Carlos Slim was educated from young age by his father Julian Slim, who was an entrepreneur himself opening a dry goods store after fleeing from Lebanon at the age of 15. He taught his son the importance of keeping finances organized, updated and easily understandable. Carlos Slim then studied civil engineering in Mexico and later on Economics in Chile. He started to develop his trait of being focused throughout all his early life. His dream was to be rich enough to grant his family access to the best life possible and to not have any financial worries. He followed this goal from the beginning of his career until present day. His goals and the value he put towards them changed throughout his time, but that did not affect his focus on them in any way. He always tried to get as much money out of his investments and work as possible, whilst thinking about how this supports his family and affects his family life. Carlos Slims¿ will to get rich was very clear to see, while he worked at the Mexican Stock Exchange where he made a personal profit of 400,000$ over 4 years.

Essay from the year 2015 in the subject Engineering - Mechanical Engineering, grade: 72, , language: English, abstract: The essay is about the DAX30 company Siemens AG which has a strong position in the technology sector and other large manufacturing. As the market is getting more international Siemens is going to face more and more issues concerning sustainability, competition and political changes. The essay will explore implications on Political, Economical, Social, Technological, Environmental and Legal factors that affect and will affect Siemens in the future in the main body.

Essay from the year 2017 in the subject Tourism - Miscellaneous, grade: 65, , language: English, abstract: This paper shows how research could be done on the topic of Tourism in Edinburgh, Scotland. The focus here lies on the theory of research rather than the conduction of the research itself. Methodology, Methods and approaches to research were explored.

Project Report from the year 2018 in the subject Business economics - Operations Research, grade: 70, Queen Mary University of London, language: English, abstract: The following report is about the strategic situation Siemens is in at the moment. Following the analysis of the situation with a PEST analysis, a SWOT analysis and an adapted mode of entry model, recommendations for the use of external and internal consultants will be given, depending on the task in hand. To solve cultural issues it is important to use a mix of consultants as explained below the external as a mediator and the internal consultant as an expert on how the merged companies operate individually. Issues to do with politics and the possible changes require an expert from the outside to be consulted, because this kind of knowledge needs dedication to acquire and a special focus on laws and regulations in the EU. For Technological challenges that will arise with the industry 4.0 development, a mix of internal trainings led by the SMC (Siemens Management Consultancy) and external professionals will be advised, due to the greater knowledge IT firms have over normal IT staff at Siemens AG.

Project Report from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 73, Queen Margaret University, language: English, abstract: An analysis of Burberry, a luxury goods company, using 6 different frameworks to help identify strategies, as well as a SWOT (TOWS) analysis to uncover potential improvements of the company¿s performance. Emphasis is set on strategies concerning the business environment, international strategies and an evaluation of value created by Burberry for its customers. After the TOWS a recommendation will be given that has the potential to increase performance significantly if used appropriately.The following analysis will be based around three areas: 1) the environment Burberry operates in 2) the value they add to the products and 3) the strategies Burberry uses to compete internationally. A PESTEL analysis will be the start to determine external factors of the environment influencing Burberry¿s business, following up on that will be Porter¿s 5 forces model, to examine what the forces that influence the company and its competitors. To analyse the strategic capabilities Burberry has, a VRIO and a value chain will be used to see which activities add value to for the consumer. Lynch suggest that the model for modes of entry and Porter¿s 4 international strategies are a good way to evaluate a company¿s international strategies, so those will be used in a combination for this report.Burberry PLC is a manufacturer, wholesaler and retailer based in London, which operates in the luxury sector and is selling apparel and non-apparel products on high quality standards. The company has about 10.000 employees in over 500 stores around the world. Its revenue in 2016/17 was about £2,8 billion and its EBIT close to £400 million, making it one of the strongest companies in the UK. Because of its high status and quality, it received two royal warrants from Britain¿s royal family over the years giving the company high prestige and backing up their operations. The sector of luxury goods is a fast-paced, highly competitive with strong names such as Gucci, Luis Vuitton, Prada and Hermes. Designs change fast and so does fashion. As most of the large luxury companies, Burberry operates mainly in Europe, the US and Asia. The wealthy areas of central Europe with its high living standard, the rising number of millionaires in China and India and the constant need of luxury in the United States give all prestigious companies reasons to expand and do business in those regions.