Bücher von Marco Erlenkamp

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Galway Mayo Institute of Technology, course: Consumer Behaviour, language: English, abstract: Our modern world is very complex, and so is the business world. There are many things that influence the behaviour of the consumer. These influences can be religion, ethnic group, social class, age, gender, values, etc. But what is even more important than the different stimuli itself is how consumers perceive, process, interpret and store the stimuli. This work will describe what perception is, how consumers perceive and how this scheme can be used by marketers. What is perception? In general, perception is gathering information through our senses, which are seeing, hearing, touching, tasting, smelling and sensing. Through these senses we can perceive things, events or relations. But as there are so many different stimuli only a small portion of them are noticed and an even smaller amount can really reach our attention. And that¿s were it is necessary to talk about the difference between Sensation and perception. Although the distinction between sensation and perception is not that easy as it was believed in former times, a rough distinction can be made. Sensation is the immediate response of our sensory receptors to such basic stimuli as light, colour, etc. Perception is the process by which these stimuli are selected, organized and interpreted. When talking about perception we always have to keep in mind that we perceive the world not as it is, but as we think it is. That means that there are innumerable perceived worlds out there. This statement is based on the fact that every human being relates the observed world to its past experiences, its values, etc. Perception is more than just gathering information about a certain event at a certain time. It involves, recognizing stimuli, processing and storing them. The major challenge for the marketer is to identify the target customer and to find out, how this customer perceives the world. That will help to adjust all marketing activities to the target customer.

Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, niversity of Applied Sciences Oldenburg/Ostfriesland/Wilhelmshaven; Emden, course: International Human Resource Management, language: English, abstract: Table of contents1. Intercultural Management as a challenge1.1. Globalisation of the economy1.2. Demographics1.3. Migration2. Cultural Differences2.1. Theories of cultures2.1.1. Hofstede2.1.2. Trompenaars2.1.3. Hall2.1.4. Pinto2.2. Intercultural behaviour2.3. Conclusion3. Intercultural Communication3.1. Communication model3.2. Cultural Communication barriers3.3. Successful communication4. International Teams4.1. Multicultural workgroups4.2. Team development4.3. Critical areas for successful teamwork5. Diversity Management5.1. Classical vs. modern definition5.2. Historical development5.3. Diversity Management as a competitive advantage6. Conclusion8. Literature8.1. Books and other printed media8.2. Websites1. Intercultural Management as a challengeThe main purpose of intercultural management is to manage the diverse workforce that appears in most of our companies. During the last decades, a trend towards globalisation could be monitored. The workforce doesn¿t consist mainly of male Caucasians anymore. Today, we have a colourful mixture of people at the workplace. People who come from different countries, different cultures and different ethical backgrounds.

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Recht, Note: 1,3, Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven; Standort Emden, Veranstaltung: Internationales und Europäisches Wirtschaftsrecht, Sprache: Deutsch, Abstract: Seit dem 1. Mai 2004 ist es amtlich. Nach dem Beitritt der zehn neuen Staaten Polen, Ungarn, Malta, Slowenien, Estland, Lettland, Litauen, Tschechien, Slowakei und dem griechischen Teil Zyperns besteht die Europäische Union aus 25 unabhängigen Staaten. Dieser Staatenverbund, mit seinen 455 Millionen Einwohnern stellt, gemessen am Bruttoinlandsprodukt den größten Wirtschaftraum der Erde dar. Doch wie kam es dazu? Wie schaffte man es, einen so großen geeinten Wirtschaftraum zu bilden? Wo lagen die Gründe für die letzte der EU Erweiterungen? Und die Kernfrage: Welche Folgen zieht die EU-Osterweiterung nach sich? Welche Chancen tun sich auf für die bestehenden Mitgliedsstaaten und für die neuen Mitgliedsstaaten? Doch auch die Risiken dieser Erweiterung sollen nicht vernachlässigt werden.

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven; Standort Emden, Veranstaltung: Crisis Management in International Mergers and acquisitions!, Sprache: Deutsch, Abstract: IntroductionThe telecommunication industry is one of the fastest moving industries, today. Nearly everyday we hear a new story about another mega merger of another insolvent company.Therefore it may be worthwhile to study this industry. But before talking about Mergers and acquisitions in the telecommunication industry I will first of all give a definition of what telecommunication is.According to Wikipedia, Telecommunication is the extension of communication over a distance.[¿..] hence the term 'telecommunication' covers all forms of distance and/or conversion of the original communications, including radio, telegraphy, television, telephony, data communication and computer networking. When talking about telecommunication we can distinguish between carriers, service providers and suppliers.CarriersCarriers are companies that offer the cables and wires to enable communication over a distance. A German carrier for example is the Deutsche Telekom because they own a network for communicating. These carriers usually offer communication services too.Service providersAs the name indicates, service providers offer services. They do not own the network but they can use the network of another carrier and have to pay some kind of rent for it. SuppliersSuppliers are companies that sell communication hardware (e.g. mobile phones). They do not own networks or offer any communication services. One of the biggest telecommunication suppliers is the Finnish company Nokia.As the telecommunication industry is very complex I will only focus on carriers and service providers.