Bücher von Markandeyulu N. V. V. S. S

The word ethics is derived from the Latin word "Ethos", Which means character. Ethics is set of specified principles and standards of media. This aspect in media covers a wide range of highly controversial topics to debate. It is a scientific practice that deals with human consciousness. At every step in life, we have to take decisions concerning action and its propriety or otherwise. The basis of such decisions is a standard .In this way every person keeps before him, consciously or unconsciously, a standard of right and wrong even though the measure may not be the same at all times. Ethics discuss this scale of duties in a scientific way.