Bücher von Martin J. Liu

This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation's dark side, technology application challenges and enterprises management issues. The selected works contain enormous new case studies exploring ways to improve the development of related industries from responsible innovation perspectives. It covers about the multidisciplinary areas, and hence, it fosters close collaboration between researchers in diverse fields such as social science, economics and engineering. Researchers, corporate executives and engineers in these areas can benefit from the book.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.