Bücher von Martin Lindstrom

The New York Times Bestseller named one of the "e;Most Important Books of 2016"e; by Inc, and a Forbes 2016 "e;Must Read Business Book"e;'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "e;small data"e; in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation 'old-school' or pass , Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboard led to the design of the iRobot, or Roomba, floor cleaner - a great success story.SMALL DATA combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. SMALL DATA presents a rare behind-the-scenes look at what it takes to create global brands, and reveals surprising and counter-intuitive truths about what connects us all as humans.

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

I "Paleo För Nybörjare: Utforska Din Hälsa Genom Uråldrig Kost", tar Martin Lindström, en passionerad förespråkare för paleo-livsstilen, dig med på en resa tillbaka till människans ursprungliga kost. Martin hjälper dig att utforska de grundläggande principerna för paleo och lär dig att tillämpa dessa i din egen vardag.Som en praktisk guide, förklarar boken hur du kan anpassa din kost och livsstil till paleo-principerna utan att behöva kompromissa med smak eller variation. Martin belyser vetenskapen bakom paleo och varför det kan vara en nyckel till en mer balanserad och hälsosam livsstil."Paleo För Nybörjare" är perfekt för den som vill förbättra sin hälsa genom kost och förstå fördelarna med en naturlig och obearbetad kost. Boken är också utmärkt för den som är nyfiken på paleo och vill lära sig mer. Bli inspirerad av Martins passion och dyk in i paleo-livsstilen.