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Bücher von Masaaki Kotabe

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  • - Past, Present and Future
    von Michael R. Czinkota, Demetris Vrontis, Masaaki Kotabe & usw.
    120,00 €

  • - R&D, Manufacturing, and Marketing Interfaces
    von Masaaki Kotabe
    115,00 €

    This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.

  • - Their Impact on the Performance of Foreign Firms
    von Masaaki Kotabe
    113,00 €

    Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad.

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