Bücher von Michael Fleming

What was the extent of allied knowledge regarding the mass murder of Jews at Auschwitz during the Second World War? The question is one which continues to prompt heated historical debate, and Michael Fleming's important new book offers a definitive account of just how much the Allies knew. By tracking Polish and other reports about Auschwitz from their source, and surveying how knowledge was gathered, controlled and distributed to different audiences, the book examines the extent to which information about the camp was passed on to the British and American authorities, and how the dissemination of this knowledge was limited by propaganda and information agencies in the West. In a fascinating new study, the author reveals that the Allies had extensive knowledge of the mass killing of Jews at Auschwitz much earlier than previously thought; but the publicising of this information was actively discouraged in Britain and the US.

Marketing for a Dental Practice or Dental Organization can be very challenging because oftentimes a marketer will try to use techniques that have worked well in other industries, yet they don't generate the same positive response for their dental marketing message. After continued weak performance, this marketer can easily start to believe that "marketing just doesn't work for us", when the reality is, it was never the media that failed...it was just great effort spent in the wrong area's. In these pages, told in plain english and real life stories, you will discover:-How Marketing for Dentistry is completely different than any other industry, -How to "Find Your Voice" so you can craft a simple and trustworthy brand and brand story,-How to "Use Your Voice" by identifying target demographics and crafting messages that will resonate with them-How to "Listen to the Crowd" so you can analyze your ROI to see how your Voice is being received, and