Bücher von Michael North

Kommunikation, Handel, Geld und Banken scheinen auf den ersten Blick heterogene Untersuchungsgegenstände zu sein. Michael North diskutiert in diesem Band gemeinsame Strukturelemente. Hierzu gehört vor allem die gesamteuropäische Prägung, die noch heute in Begriffen wie Post, Bank, Börse oder Bankrott zum Ausdruck kommt. In keinem Sektor der "deutschen" Wirtschaft waren die internationalen Einflüsse so groß wie in der Kommunikation, die hier im umfassenden Sinn verstanden wird, im Handel sowie bei der Entwicklung des Geld- und Bankwesens. Da auf den Gebieten von Handel und Finanz die Adaption süd- und westeuropäischer Innovationen in Deutschland seit dem Mittelalter eine große Rolle spielte, fanden diese Aspekte ebenso Berücksichtigung wie die westdeutsche Forschungsdebatte. Jüngste Forschungsergebnisse, die aktuelle Strömungen und Tendenzen erfassen, und die aktualisierte Bibliographie bereichern die neue Auflage.

This book examines how Fortune 500 companies use Twitter on a daily basis. Chapters include an introduction explaining the importance of Twitter to companies by discussing some of the most damaging 140-character reputational mishaps and some impressive crisis management strategies executed within the Twittersphere. A comprehensive review is presented beginning with a discussion of computer-mediated communication (CMC), interactivity, word-of-mouth (WOM), message valence, and ending with a section differentiating between business-to-consumer (B2C) and business-to-business (B2B) companies. Lastly, the methodology, operationalizations, and research design are presented to examine companies¿ interactivity with users, message valence, how B2Bs differ from B2Cs, and how long users can expect to wait for a company to respond to their tweet.

A text on the principles and applications of stereochemistry which explains the different biological properties of the stereoisomers of a compound, and the preparation and analysis of stereoisomerically pure compounds. It also covers the stereochemistry of inorganic and organometallic compound.

Eighteenth-century Europe witnessed a commercialisation of culture. Culture became less courtly and more urban. The marketing of culture separated itself from the production of culture. This book focuses on the forms of entertainment and on the material culture during this period.

Later medieval Europe saw a great deal of change and expansion of different kinds. This geographically broad textbook explores these events in a series of chapters on the different countries, covering the Holy Roman Empire, East-Central Europe, Scandinavia and Russia. It looks not only at political history but also at economy, society and culture. -- .

Camera Works is about the impact of photography and film on modern art and literature. With examples from the avant-garde of the little magazine and from classic authors like Fitzgerald and Hemingway, it argues that literature and art become modern by responding to these new means of representation.

The book includes accounts of the political activities of the three writers; Yeats, Eliot and Pound, reinterpretations of their critical theories in light of their politics and a rereading of some of their major works including The Tower, The Waste Land and the Pisan Cantos.