Bücher von Michael S. Malone

This book is not what it seems. It appears to be about technology, but it is really about people. It looks like a history book, but it is really an adventure story. Even its title is an oxymoron. These ambiguities are intentional, the paradoxes planned. The micro­ processor is not only a supremely important invention, but also a Rosetta Stone of our culture. To see how a microprocessor is made is to understand our cur­ rent limits of technology; to understand how it works is to appreciate the present sophistication of engineering; and to know how it is used is to discern the underlying social forces that are transforming our world. Even the events surrounding the microprocessor industry-the new marketing techniques, the litigation, the business partnerships-regularly set precedents that are soon followed by other industries. Thus the microprocessor, more than any other product, decodes and defines modern life. That's why understanding the microprocessor from every perspective is vitally important for all of us. And that is why The Microprocessor: A Biography was not written for a select audience, but for every audience-and especially for the general reader. If, as I believe, the microprocessor will define our lives for at least the next generation, if it has the potential for both great good and great evil, then for our own sake we need to know about the microprocessor in order to maintain control over it.

The definitive history of the Intel Corporation?the essential company of the digital age?told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy GroveIntel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor?the single most significant product in the modern world?Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet.But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution.Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices?including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law?that led Intel to consistent success unheard of elsewhere in the tech world.The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.