Bücher von Muralidhar Rao

Pharmacovigilance is essential for ensuring the safety and efficacy of medications. This book provides a comprehensive overview of pharmacovigilance, covering topics such as its history, principles, methods, and regulatory framework. Written in easy-to-understand language, this book is an essential resource for healthcare professionals, researchers, regulators, and students who wish to gain a deeper understanding of pharmacovigilance. With 20 chapters filled with in-depth information, this book is a valuable resource for anyone interested in improving medication safety.

This book is written strictly as Per PCI syllabus.This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels.It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.

This book discusses the concepts of health and disease, and the evaluation of public health. It also delves into the understanding of prevention and control of diseases, social causes of diseases, and social problems of the sick. The topics of social and health education, hygiene and health, and sociology and health are also covered.Furthermore, the book provides insights into preventive medicine and the general principles of prevention and control of diseases. It includes specific diseases such as cholera, SARS, Ebola virus, influenza, acute respiratory infections, malaria, chicken guinea, dengue, lymphatic filariasis, pneumonia, hypertension, diabetes mellitus, cancer, and drug addiction-drug substance abuse.The book also discusses various national health programs, their objectives, functioning and outcome. These programs include the HIV and AIDS control program, TB, Integrated disease surveillance program (IDSP), National leprosy control program, National mental health program, National program for prevention and control of deafness, Universal immunization program, National program for control of blindness, Pulse polio program, and more.The final sections of the book cover national health intervention programs for mother and child, national family welfare program, national tobacco control program, national malaria prevention program, national program for the health care for the elderly, social health program, and the role of WHO in the Indian national program.