Bücher von Pamela Lanier

Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus.Also included are 16 case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.