Bücher von Paul Copley

The fully photocopiable plays in Fun with Plays have been specially written for primary school pupils by well-known writers. They range from re-tellings of traditional legends and performance plays to plays dealing with contemporary issues. Notes for each play highlight topics for discussion.

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.