Bücher von Paul Herbig

Managers of international businesses, research and development, as well as researchers in the fields of strategic management, technology, and public policy, will find this comprehensive book on innovation practical reading. A number of innovation hotspots are studied, including large, evolving countries such as Russia and India.

The Japanese are not the world's greatest marketers. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers.