Bücher von Prof. Mohamed Zairi

by Bob Camp The business improvement topic and quality tool called benchmarking is becoming widely understood and broadly applied. They would include references to articles written about benchmarking appearing in local publications. Their text includes treatment of a number of related facets of benchmarking that makes this a fairly thorough text.

It takes a practical approach, including case studies in benchmarking applications from a cross-section of industry and commerce, and promotes state-of-the-art thinking and innovation through the use of benchmarking.