Bücher von Radoslav Baltezarevic

The book Media Law, Ethics and Society deals with the influence of contemporary media on society. Even though the convergence from traditional to digital media is still in process, new technologies and new media have already established themselves as the key social factors that shape the modern society. Authors convincingly demonstrate that the modern era is the era in which the market erases differentiated boundaries of mass communication. In such a world man often feels deeply alienated, which directly stems from the constantly increasing flood of information and the pace of life, both of which have inhibitory function on social adaption and social interaction capacities.

¿New Media in Contemporary Society - New Rules of the Game¿ is a book which provides a valuable contribution to communications and media professionals, providing them with information on new media in the modern environment, new trends in the digital gaming industry and about the impact of communication on the culture of society.This book, from several different perspectives, analyzes and points to possible directions for digital technology development. Along with the development of digital technologies, many aspects of society are changing in parallel.Modern society requires people to acquire new knowledge and skills in order to survive in the labor market and, in the case of companies, to adapt to market conditions in order to cope with strong competition. In the upcoming pages of the book, the authors have offered a helping hand to achieve these goals.Reviews

¿The era of digital media - The beginning of a new media revolution¿ is a book which studies digital media issues and compares them to traditional ones. Mass communication use technical means of communication aimed at a large crowd of people with a strong intention to shape public opinion. Therefore, modern society requires citizens to acquire new knowledge and to be media and technology literate, so they can distinguish, as effectively as possible, the true information from the lies from the media content.This book examines media practices from the perspective of different countries and draws attention to the techniques of media manipulation to which citizens are exposed nowadays. Also, this book identifies problems and offers solutions to ordinary people how to defend themselves against the distorted reality, served on a daily basis through various media.

"Nostalgia Marketing - a new meaning of experiences from the past" est un livre qui apporte une contribution précieuse aux professionnels du marketing et de la communication, en leur fournissant des informations sur les méthodes de marketing de la nostalgie, comme les nouvelles tendances qui ont été utilisées récemment dans l'industrie des jeux numériques et du streaming. Ces méthodes remodèlent les approches traditionnelles du marketing, communiquent avec les consommateurs à un niveau subconscient et modifient leurs perceptions, leurs attitudes envers les marques et, en fin de compte, leurs décisions d'achat.Ce livre fournit un support théorique et empirique aux spécialistes du marketing et aux entreprises pour développer et mettre en ¿uvre des stratégies de marketing nostalgique. L'étude offre des aperçus intéressants sur la façon dont les consommateurs attribuent un sens et une valeur aux marques nostalgiques et sur l'effet des sentiments nostalgiques sur l'achat.

"Nostalgia Marketing - nowe znaczenie do¿wiadcze¿ z przesz¿o¿ci" to ksi¿¿ka, która stanowi cenny wk¿ad dla specjalistów ds. marketingu i komunikacji, dostarczaj¿c im informacji na temat metod marketingu nostalgii, jako nowych trendów, które zostäy ostatnio wykorzystane w bran¿y gier cyfrowych i transmisji strumieniowej. Metody te przeksztäcaj¿ tradycyjne podej¿cia marketingowe, komunikuj¿ si¿ z konsumentami na poziomie pod¿wiadomym i zmieniaj¿ ich postrzeganie, postawy wobec marek, a w konsekwencji ich decyzje zakupowe.Ksi¿¿ka ta stanowi teoretyczne i empiryczne wsparcie dla marketerów i firm w celu opracowania i wdro¿enia strategii marketingowych nostalgii. Badanie oferuje interesuj¿ce spostrze¿enia dotycz¿ce sposobu, w jaki konsumenci przypisuj¿ znaczenie i warto¿¿ nostalgicznym markom oraz wp¿ywu nostalgicznych uczu¿ na zakup.

¿Nostalgia Marketing - a new meaning of experiences from the past¿ is a book, which provides a valuable contribution to marketing and communication professionals, providing them with information on nostalgia marketing methods, as new trends that have been used lately in the digital gaming and streaming industry. These methods reshape traditional marketing approaches, communicate with consumers on a subconscious level and change their perceptions, attitudes towards brands, and ultimately their purchasing decisions.This book provides a theoretical and empirical support to marketers and companies to develop and implement nostalgia marketing strategies. The study offers interesting insights with regards to how consumers assign meaning and value to nostalgic brands and the effect of nostalgic feelings on the purchase.

¿Contemporary challenges in marketing communication¿ is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.