Bücher von Richard James

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Illinois at Chicago, language: English, abstract: The business sector has always realized the importance of developing a strategic marketing plan. Similarly, the sports sector has also recognized the need to establish a marketing plan to ensure high-quality performance and success. Many researchers in the field of sports argue that sports will not survive without a strategic marketing plan. The reason for this is the increased competition inherent in the entertainment industry. The A.I.S, as Australia's main national sports institute, is not exempted from implementing a marketing plan. A.I.S was founded with the aim of improving the sports industry in Australia. Since its inception, the institute has served successfully the nation's sports industry. However, as the world is constantly developing more innovative programs, A.I.S faces many challenges and competition from other sports institutes that provide high quality and entertaining sports. To remain competitive in this sector, a marketing plan is crucial.The strategic marketing plan examines the current state of the institute and analyses in detail its strengths, weaknesses, opportunities and threats accordingly. The analysis also seeks to develop a marketing strategy for A.I.S that will help the institute improve by the year 2022. This involves examining the products, prices, promotion and place, commonly referred to as 4ps in business terms. Analysis of the 4ps helps greatly in implementation of action approaches aimed at improving the entire institute. Therefore, AIS needs to take some action plans to effectively sort its problems and continue to be in the lead.

A delightful children's comedy classic with prose, illustrations and songsheets. Containing colourful characters, thought-provoking adventures, a menagerie of animals and all led by the hapless protagonist - Middle. The country had gone to pot. Laziness, greed, deceit, anger and other moral issues plague the Ministry of Middling affairs. Tasked with the job of sorting out the mess, meet Middle and his friends Collywobbles, Gerry and June, who embark on an adventure to put the country right again. On their travels they meet an array of colourful characters which Middle has to persuade to become more 'middling'. With his new found success as a 'middler', Middle may just find love. But the most important issue facing the country is - will the pet wedding go smoothly. Read on and find out. The ebook contains prose, illustrations and songs to sing along with.

A crime thriller based in Western Swedish written by an English author with a passion for nordic-noir. The story... How far will a sect go to hide the truth A man crawls out of a drainage pipe alone and desperate in the middle of a forest fleeing for his life. Emaciated, injured and terrified he sets out to get revenge but the clock is ticking... Four years later, Johanna Jensen, a forensic scientist, starts investigating a series of disappearances and murders. Her efforts are hampered, however, by her own family, hell-bent on keeping a family secret... Cesar Jacobsson is a henchman and a psychotic killer. He preys on gay men using Ringr, a dating app. But his use of anabolic steroids is causing him to make mistakes and the Swedish Police Authority are starting to close the net... The investigation leads Johanna into the world inhabited by the 'Knights of Scandia', an elite group guarding a terrifying truth, a truth they will go to any lengths to protect...

Social network analysis is used widely in the social sciences to study interactions among people, groups, and organizations, yet until now there has been no book that shows behavioral biologists how to apply it to their work on animal populations. Exploring Animal Social Networks provides a practical guide for researchers, undergraduates, and graduate students in ecology, evolutionary biology, animal behavior, and zoology. Existing methods for studying animal social structure focus either on one animal and its interactions or on the average properties of a whole population. This book enables researchers to probe animal social structure at all levels, from the individual to the population. No prior knowledge of network theory is assumed. The authors give a step-by-step introduction to the different procedures and offer ideas for designing studies, collecting data, and interpreting results. They examine some of today's most sophisticated statistical tools for social network analysis and show how they can be used to study social interactions in animals, including cetaceans, ungulates, primates, insects, and fish. Drawing from an array of techniques, the authors explore how network structures influence individual behavior and how this in turn influences, and is influenced by, behavior at the population level. Throughout, the authors use two software packages--UCINET and NETDRAW--to illustrate how these powerful analytical tools can be applied to different animal social organizations.