Bücher von Richard Morrow

Leading change in the right direction and sustaining change is extremely difficult without relevant measures and management of those measures. Providing a leadership and management guide to achieving objectives, this book details how to use the 3Ms (Measure, Manage to Measure, Make-it-Easy) of change leadership. It includes case studies from the aviation and manufacturing industries as well as forms to facilitate implementation. The author describes a culture change method based on changing behaviors.