Bücher von Robert C. Worstell

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.

Why This - Why Now? My muse made me write this. Just for you. You're welcome. The point of this was to do a final "brain dump" to get this data out in a single package of data outlining the essential points of a writing system you can follow. And it's been called "concise" and "easy to follow" by my advanced readers. What it doesn't have is a bunch of listicals or authoritative-sounding link-bait. The data that supports this book is in another dozen short books I've written and published on the subject. In this short book, you get the outline and the bare-knuckle opinion of who I think is worth a damn to learn from. Just because I've spent a lot of time and money on courses that weren't worth it, doesn't mean you should have to. Meanwhile, it's over to you. Have fun. Leave a review if you like it. Buy my other books if its worth something to you. Cheers! Get Your Copy Now.

If you don't have all the wealth, abundance, loving relationships, good health, or anything else you want in your life - you don't have to look further than your own thoughts. Here's a new idea for you: All the Freedom, Happiness, and Peace you want can already be found within you. The only things keeping these from showing up are the mental habits you have. And it's just too easy to get rid of these. But these are easy to solve. You can simply learn to control and quiet your own mind. Follow these authors: Dale Carnegie, Napoleon Hill, Wallace Wattles, Charles Haanel, Earl Nightingale, Max Freedom Long, Lester Levenson - as they show you how simple it is to get all these thoughts quieted. And then everything else you could possibly want simply starts showing up in your life! For the first time, these teachers' secrets have been assembled for your use. Will you take the offered hand? Get Your Copy Now.

Learn to write and tell stories that keep your readers begging for more. This new version combines the classic works of Dorothea Brande (Becoming A Writer) with Marie Shedlock (The Art of the Story-Teller). Together, they address the underlying issues all fiction writers have - how to routinely write stories which are riveting to the reader and keep them coming back for the next installment. A reissue of a classic work originally published in 1934 on writing and the creative process, Becoming a Writer recaptures the excitement of Dorothea Brande's creative-writing classroom of the 1920s. Marie Shedlock examines the real secrets behind telling a story that engages the audience - not only capturing and communicating the drama, but also how to select and craft the story which keeps them riveted to the very end. Dr. Robert C. Worstell paired these classics to give the fiction writer the needed tools in one single volume for ready reference and use: tabbed, dog-eared, and highlighted.

Beware Your Dreams "The longer the night lasts, the more our dreams will be." ~Chinese Proverb It all began in mid-air. Just laying on my back, relaxed and falling to my certain end. Enjoying the ride, as it were. Wind buffeting all around as my body fell as fast as the air permitted it to move. Odd to see what my "last thoughts" would be. Always wondered about this particular ending. It's been a long time since I dreamed this way. Turning slightly, I saw my bed coming up - a small dot in the distance. So I wrestled my hand to pick out my small handbook and the other tightly grasped my pen. Writing carefully on a new blank page: "It all began in mid-air..." Then the bed hit. I sat up, in a cold sweat. The room was just as normal, no hole in the roof or anything. It was night, as usual - or early morning, the clock corrected me. Wasn't I to know what they planned for me this time? (From the first chapter.) ***A Paranomral Indiana Jones meets the Matrix*** Get Your Copy Now.

Welcome to probably the longest-running bestselling self-help book in known history. The Secret of Secrets was one of the most widely-read texts of the High Middle Ages. Medieval readers took the ascription to Aristotle as authentic and treated this work among Aristotle's genuine works. It was on the medieval "best-seller" list for hundreds of years. Copland's text has been interpreted with more modern American English, keeping the format true to their Middle English grammar and phrasing in order to preserve the original meaning as much as possible. Primarily, I've worked to keep this text to simple word-substitution. This book is being published as a beta version in order to add to our knowledge, not as a final and authoritative work. You will find your self living and understanding the regal life of the Middle Ages, a time before modern chemistry, but not before physicians (or even lawyers). Get Your Copy Now.

Where were you when you first heard of the Law of Attraction? Was it watching a DVD, reading a book, or did a friend tell you excitingly about something new they discovered that explained so much? Each of us - even as we found this phrase in Internet searches, coming up again and again - has found something that intrigued us, something that answered questions, something that posed new ones. The Law of Attraction has caused new discussion groups to pop up, so that people could share their experiences and help each other explore this new topic. In the early 1900's an informal philosophy of New Thought found one of its voices in William Walker Atkinson, who wrote over a hundred books on this subject. The selected three books published in this collection all define and describe the Law of Attraction as well as providing practical exercises any reader can use to improve their life. The ideas still ring true today as they did when first published. Get Your Copy Now.

Your thoughts control the money in your pocket - or the lack of it. That is the central point of this all-time classic bestseller from Napoleon Hill. Having sold somewhere over 37 million copies, it is the result of 20 years interviewing over 500 world leaders of that period to discover a simple and personal philosophy of success which anyone can apply. That this little book continues to sell well today is a tribute to the workability of it's premise. In only 13 points, Hill lays out how you can start today in casting off your fears of poverty and start achieving any amount of income you could want or need. But the principles also go far beyond that - and actually can help you achieve any improved condition for your health, relationships, or peace of mind... Although this book has been around since the 30's, it is still head and shoulders above the others. A good book and highly recommended for everyone who wants to be a winner. Get Your Copy Now.

As New Thought made its progress into the 20th century, Julia Seton grasped the importance of this modern philosophy and wrote to help people in their pursuit of success. In this book, she is able to take the complex subject of success and boil it down to a mere 20 methods. In each chapter, she gives short, accurate comments about these different ways to produce success in your life, writing as if she is across a table from you and telling you what she just discovered. And she winds it up by giving you four rules for the Game of Life. Formatted for your easy reading either in hardcover or on-screen, this book also includes the full text of Freedom Talk Number II. Get Your Copy Now.

While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting. From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two collections which preceded this dealt with the evolution of advertising itself, and defined salesmanship in a low-pressure scenario, which is becoming more the way online sales has trended. (In fact, you'll get banned on various sites if you try anything else...) This collection is bringing you the best and brightest of copywriting experts - so you can learn first-hand what it is that is required to get sales from every ad you write. For that is the test of good copywriting - it gets the sale.

With complete certainty, I can tell you now - from my more than half-century of existence: Any and all successes, as well as all my disappointments are directly traced to the principles in this book. For any set-back or failure, I either didn't know these principles, didn't understand their power, or simply ignored them. For every success, I have tracked back to taking these exact steps laid out in this book - to achieve, acquire, or attain whatever it was I wanted to be or have. And that experience is why I'm bringing out this short book you can have to carry with you and review regularly. Inside Earl Nightingale's original "Strangest Secret" recording, he mentions several books that support these ideas. If you put them together, the length is around 700 pages of text. What you are reading here is around a hundred. And this is designed to be slim and still contain the power of the best references that can educate and reinforce the key success principles Nightingale recorded in 1956.

Take your life in your own hands. Dreams CAN become Reality. Those dreams you've always had - they can become reality, easier than you ever imagined. Because life around you has been telling you how hard it is and that you should simply give them up. Fortunately, conventional wisdom can be safely ignored - this means you are free to live life as you choose it. All the happiness, abundance, and great relationships you've always wanted are already there at your fingertips. You learned how to become rich and a success. You studied how to use "Thunking" to free your mind and speed up your thinking. Now, change your world view into one you've always dreamed of. Get ready to have all your dreams come true!

Do you know the Strangest Secret to Success? Do you want to live a richer life? The Strangest Secret was discovered eons ago. And its been told over and over to anyone who would listen. Have you heard it for yourself? If you know this secret: - You can't help but be successful in everything you do. - It predicts your future success. - It explains any past failures. - You can accomplish anything you want, if you know this. - Health, happiness, all the riches you could want can be yours. But you truly have to know and understand it. Nightingale "accidentally" started a new industry with this one recording. He credited this one discovery for the foundation of his continuing success Included in this special report is its audio recording, along with other bonuses. You can know this secret for yourself, as the top five percent of your industry already does. Go ahead. Start today. You have nothing to lose, but your whole life to gain. Get Your Copy Now.

How to Save Time, Earn More, Work Less by Publishing Backwards?!? If you want to be successful you've got to study success. What I found by studying all these guys that are making six- and seven-figures as an author is that most of them have been starting out with books and ending up with courses. (Which makes the author more money: a $3.99 book or a $399.00 course?) The Sensible Approach That Few If Any Use Here's the secret: 1) record the course, 2) transcribe the audio, 3) edit it into your book. All types of books. You've got the video, audio, text, and graphics. So turn around and publish that course and also every version you can. Why not? Too simple, right? Also mostly unknown is that you can do this from your own home-office without having to buy expensive programs or services. How can you save time, work less, and earn more? And still publish great books? The secret how-to's and steps are inside this book (along with bonuses and audio.) Get Your Copy Now.

Take this 90 Day Challenge and re-stack your mindset,with these Anonymous quotes. Because: - Happiness is where we find it, but rarely where we seek it. -- Anonymous - There is no 'Key to Happiness'...the door is always open. -- Anonymous - Encouraged people achieve the best; dominated people achieve second best; neglected people achieve the least. -- Anonymous - God put me on Earth to accomplish a certain number of things. Right now I'm so far behind I will never die! -- Anonymous - If you don't climb the mountain, you can't view the plain. -- Anonymous - Remember that great love and great achievements involve great risk. -- Anonymous To improve your mindset by re-stacking it intentionally every day for 90 days with inspirational, thought-provoking ideas. How this book is built: On the left side, you have a quote by a famous somebody. On the right, you have a blank, ruled page to write on. Get Your Copy Now.

Take this 90 Day Challenge and re-stack your mindset. Because: - Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. -- Joel Barker - Victory is the beautiful, bright-colored flower. Transport is the stem without which it could never have blossomed. -- Winston Churchill - Victory is always possible for the person who refuses to stop fighting. -- Napoleon Hill - Very little is needed to make a happy life; it is all within yourself, in your way of thinking. -- Marcus Aurelius Antoninus - Variability is the law of life, and as no two faces are the same, so no two bodies are alike, and no two individuals react alike and behave alike under the abnormal conditions which we know as disease. -- William Osler The reason this book exists: To improve your mindset by re-stacking it intentionally every day for 90 days with inspirational, thought-provoking ideas. Get Your Copy Now.

Take this 90 Day Challenge and re-stack your mindset. Because: - What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage. -- Bruce Barton - Were it not better to forget Than to remember and regret -- Letitia Elizabeth Landon - Well, I wouldn't say that I was in the great class, but I had a great time while I was trying to be great. -- Harry S. Truman - Weakness of attitude becomes weakness of character. -- Albert Einstein - We're constantly striving for success, fame and comfort when all we really need to be happy is someone or some thing to be enthusiastic about. -- H. Jackson Brown Jr. The reason this book exists: To improve your mindset by re-stacking it intentionally every day for 90 days with inspirational, thought-provoking ideas. Get Your Copy Now.

Take this 90 Day Challenge and re-stack your mindset. Because: - I don't measure a man's success by how high he climbs but how high he bounces when he hits bottom. George Patton - I honestly think it is better to be a failure at something you love than to be a success at something you hate. George Burns - I like a state of continual becoming, with a goal in front and not behind. George Bernard Shaw - A mind is like a parachute. It doesn't work if it isn't open. Frank Zappa - I know the price of success: dedication, hard work and an unremitting devotion to the things you want to see happen. Frank Lloyd Wright - I will say this about being an optimist: even when things don't turn out well, you are certain they will get better. Frank Hughes The reason this book exists: To improve your mindset by re-stacking it intentionally every day for 90 days with inspirational, thought-provoking ideas. Get Your Copy Now.

Take this 90 Day Challenge and re-stack your mindset. Because: - If you wait until all the lights are "green" before you leave home, you'll never get started on your trip to the top. -- Zig Ziglar - If you don't set goals, you can't regret not reaching them. -- Yogi Berra - A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. -- Winston Churchill - Ability may take you to the top, but it takes character to stay there. -- William Blake - If you can imagine it, you can create it. If you can dream it, you can become it. -- William Arthur Ward - If you want to be successful, it's just this simple: Know what you are doing, love what you are doing, and believe in what you are doing. -- Will Rogers The reason this book exists: To improve your mindset by re-stacking it intentionally every day for 90 days with inspirational, thought-provoking ideas.