Bücher von Ron Scollon

The author seeks to bridge the gap between media studies and sociolinguistics by presenting a new study on the role of language in news media, based on ethnographic and textual analyses of both print and television news media. In the LANGUAGE IN SOCIAL LIFE series.

Language and action are intimately related. The difficult question to answer is how. Looks at how use of language is both a form of action in itself and is also indirectly related to all other forms of human action.

This text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world surrounding them. Drawing on examples, this book equips students with the methodology they need to undertake research in "geosemiotics".