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EDLP versus Hi-Lo Pricing Strategies in Retailing

- Literature Review and Empirical Examinations in the German Retail Market

von Sabine El Husseini

47,05 €

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
- Buch
- 47,05 €
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