Bücher von Sandra Bell - tales-buecher.de

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International Brand Management of Chinese Companies

- Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

von Sandra Bell

167,00 - 168,00 €

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.
- Buch
- 167,00 €
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