Bücher von Santiago Mas

Research Paper (undergraduate) from the year 2016 in the subject Law - Civil / Private, Trade, Anti Trust Law, Business Law, grade: 1,7, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In this assignment we will review such a controversial role like the one on top of the hierarchical structure of any corporation, the Managing Director. For management students it is often the final career goal when they start their business university degrees. Many business schools help by mystifying the MD position and by promising endless rewards, both economically and socially, for those fortunate enough to do what it takes to get to the top. However only those currently in a MD¿s role see and feel the risks associated with such a responsibility. Exactly the part of the tale nobody tells dreaming business students and talented young managers about.Our goal with this assignment will be to help develop further understanding about the MD¿s role by focusing on one of the most unknown sides of this corporate position: the liability (or better expressed, the many liabilities) to which the MD is exposed. Often associated with money, power and status, MDs sit in a very critical position in which mistakes, either actively or passively, can directly lead to serious personal liability in front of the justice which, in some cases, has brought personal discredit to famous CEOs in Germany as well as in many other countries around the world.The framework for our research will be a specific type of company, the so called GmbH which play a central role within the German tax and legal systems and which are similar to the Ltd. companies in the Anglo-Saxon world. We will introduce the GmbH a bit more into detail in the next section of this assignment.Our methodology will be based on the use of legal specialist literature to be able to understand different juristic concepts and value their influence on the MD¿s role. For that we will use direct or indirect citations and personal reflections which will add value to our observations. In the conclusions section we will look backwards and will try to objectively assess if, as many see, the job of a MD is always a safe and quite path complemented by expensive company cars, fat paychecks, bonus or power to decide or if MDs receive all the before mentioned perks as compensation for a high-risk high intellectually demanding position.

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Economic Policy, grade: 1,0, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: The Transatlantic Trade and Investment Partnership (hereinafter TTIP) is a bilateral free trade agreement affecting the EU and the USA and its goal is to remove tariff, non-tariff barriers and legal processes as well as trade regulations to facilitate and intensify the exchange of goods, services and investment between the two partners. Negotiations started on the 8th of July 2013 in Washington and still go on, as many details, regulations and sectors involved have not been definitely agreed yet. The debate remains, especially in the US, at the governmental level, as most of the US citizens do not even know of its existence. However, in the EU member states, the debate has been on the media for a while now with both, defenders and detractors, using a myriad of economic estimates and scenarios supporting their respective arguments.If other forms or superregional trade integration forms ¿with different characteristics and degrees of economic integration- have already been in place in the world since many years ago, the economic size and global influence of the two candidates willing to subscribe this free trade agreement make the TTIP a decisive macro economic zone accounting for approximately 30% of global goods trade, about 40% of the world services, and nearly half of the global GDP.

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: After setting marketing objectives and marketing strategies, the Marketing-Mix represents the third and last level of planning in the marketing conception. Therefore once the market for the Apple Watch has already been defined and correspondingly analyzed, the next step will be to review what the different elements of the Apple Watch Marketing-Mix are and how they interact with each other.The interaction among them shows clearly how changes and decisions made, which affect to one specific area of a product¿s Marketing-Mix, produce different changes ¿and up to what extent- in the rest of the elements2, demonstrating that they cannot be seen, considered or analyzed separately but as a whole.It is clear then that only by approaching the Apple Watch Marketing-Mix as a whole, in which each part is irreplaceable and subordinated to Apple¿s marketing strategy, can be obtained a complete view of the level of efficiency they achieve when exploiting the two Unique Selling Propositions already stated in the conclusions of the first assignment.

Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: Even highly successful companies see at some point the need to go beyond, expand their horizons and test if those same products which proved to be successful in their local markets can also do it again far away from home in new, bigger and unknown markets. It is then when companies see themselves confronted with some urgent questions: which markets should I enter into? Which resources (budget, personnel, infrastructure, etc.) should I invest to achieve it? Are my current assets and know-how the right ones to be able to succeed in those new markets? And finally the big final question arises: what strategy should I use?As the reader will have probably figured out by now, there is no fix answers to those questions and as it often happens in business, the environment, structure of the company, its culture or go-to-market approach will plat a key role in the final results. In this assignment our goal will be the description, discussion and critical analysis of a successful case which, due to the origin of our company and the sector in which it operates, shows how family-owned medium-seized companies can also become industry leaders using global strategies based on exactly the same factors which made them successful in their own local market.

Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration, language: English, abstract: In this assignment the main goal will be to define and analyze the target market for the recently launched Apple Watch. For this, some of the marketing concepts and tools (SWOT analysis, PEST tool, etc.) will be put in practice.After the iPhone¿s selling success, Apple has entered the smartwatch segment with the Apple Watch to also become the leader. This assignment will analyze some internal and external key factors which could potentially have a very deep impact on Apple¿s chances to succeed. This analysis will identify the Apple Watch value proposition; assess any risks involved in the product go-to-market approach and discuss the potential market trends.After performing the above mentioned analysis and definition of the Apple Watch market and target customers and according to the outcomes, the Apple Watch USP (Unique Selling Proposition) will be formulated in the Conclusion section of this assignment.

Seminar paper from the year 2016 in the subject Leadership and Human Resources - Management Styles, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: Leadership and personality have often been words cited together, as either the latter being a decisive aspect in the formation of the first or as a necessary factor to be able to effectively exercise leadership. The concept and qualities associated to leadership have evolved over the centuries from a more primitive and physically related term to an intellectual notion nowadays. If in ancient times the leader was the figure of someone considered the strongest ¿ behavior which can also be found today among animals- and the most powerful or ruthless in the battlefield, leadership is today associated with some unusual personality traits ¿with which some people are naturally born-, and extreme difficult to be found among the population, that continue to influence and impact others, not by using power or strength as in the past but by influencing thinking, opinion and behavior. Power, success, wealth and a charismatic personality are also some of the most commonly related features to such term.While this topic has been centered for some time now in the question around whether leadership skills can be learned or someone has to be born with them, it is important to think that any person has the potential to shape, improve or develop his/her personality in order to strengthen some of the qualities and values typically associated to leadership which will be reviewed in this assignment.Steve Jobs, Henry Ford, Gandhi, Nelson Mandela, Christopher Columbus, Isaac Newton, Albert Einstein and many others have led their companies, countries or in some cases mankind to overcome difficult situations, improve themselves and achieve goals which at first could seem unreachable. Either in business, in politics, religion, or science, they had the talent to stand out from the crowd and use their potential to inspire others and make them want to follow their examples. They did not use any power, title or money. They did not need it. They had something much more powerful. They managed to make other follow their vision.

Seminar paper from the year 2017 in the subject Business economics - Industrial Management, grade: 1,7, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: This assignment intends to present, analyze and assess the key factors playing a major role in the success of the post-merger integration. Although the statistic says that failed mergers are many more than those being successful, some success stories such as those from ABB, Chemical/Manufacturer¿s Hanover, Bank of America/Schwab or GE Capital show that successfully managing corporate performance after a merger process is not only possible but also highly rewarding for those companies managing to do it. Therefore in this assignment we will try to give an answer to the following questions:Why some merger processes are not successful while some others are? What are the differences between them? What are the causes?