Bücher von Sasha Petschnig

Master's Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Leeds Metropolitan University, language: English, abstract: In a fast changing environment companies are forced to act so ¿ namely fast.If a company grows, sooner or later the domestic market becomes too small.Then the company has to enter a new market to achieve sustainable growth.According to the experience of the author some companies decide rather onemotions than on facts. Especially small and medium-sized enterprises donot have the resources to invest a lot of money into market research or forexpensive consultants. A logical consequence could be that SME invest incountries without checking the critical measurements which then leads to awaste of time, resources and money. If such companies do not have a stablefinancial foundation it can lead therefore to critical economic difficulties.The output of this project is a guideline especially for small and mediumsizedenterprises. The author conducted interviews with internationallyoperating companies to get some practical best practise expertise. Not onlythe analysed key figures are an output of the interviews but also theinterpretation of them and how a company has acquired them. Very often theproblem is to get the right and reliable information for a market. In a secondstage literature is introduced into the guideline to get a mixture of both ¿practical but also academic inputs. With the present project a SME gets animpression what happens in internationally operating companies but also achoice of tools to verify future market entry intentions.

Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Fachhochschule Vorarlberg), Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit dem Thema Change-Management in kleinen und mittleren Unternehmen. Oftmals sind solche Unternehmen nicht in der Lage, Veränderungen nachhaltig zu implementieren, weil die Ressourcen, oder aber die Werkzeuge dafür fehlen. Vor allem diese Unternehmen leiden deshalb unter dem allgemeinen Veränderungsdruck durch die Wirtschaft. Dabei geht es um die Schwierigkeiten im Umgang mit Veränderungen und weiters brauchbare Werkzeuge für die Unternehmen wissenschaftlich aufzuarbeiten und kritische Erfolgsfaktoren herauszuarbeiten. Es dreht sich allerdings nicht nur um die kritischen Erfolgsfaktoren im Umgang mit den Werkzeugen, sondern auch um den Change-Manager. Dieser ist ebenfalls ein kritischer Erfolgsfaktor, da er für den Veränderungsprozess verantwortlich ist. Er muss sowohl das fachliche Know-how, als auch den Umgang mit jeglicher Art unterschiedlicher Charaktere beherrschen. Was bisher in der Literatur nur wenig Beachtung gefunden hat, ist eine Stellenbeschreibung für einen Change-Manager ¿ also die Fähigkeiten, welche ein Change-Manager mitbringen sollte. Dies wird in dieser Arbeit speziell auf KMU erstmals erarbeitet. Ein weiterer Punkt, welcher für KMU von entscheidender Wichtigkeit sein wird, ist eine Art Handlungskonzept im Umgang mit Veränderungen. Es wurde eine Checklist für Unternehmen erarbeitet, um Veränderungen nachhaltig zu implementieren. Auch hier handelt es sich um ein völlig neues Konzept, das für KMU als Hilfestellung zu sehen ist.

Seminar paper from the year 2008 in the subject Business economics - Trade and Distribution, grade: 1,8, Leeds Metropolitan University, course: Strategic Services Management, language: English, abstract: Each business should have one major focus to be able to develop and satisfy the market needs. Obviously this focus is the customer. It does not matter who the customer is defined as he/she has to be defined for each company in a different way. The main thing is that all efforts are addressed to the customer. Every company sells products or services to customers so from a quality assurance point of view it is crucial to develop products in reference to market needs or customer needs respectively. This is the focus for the assignment. A general guideline for an efficient product development process should be created with the overall objective ¿ customer centric product development combined with an improved internal workflow. Anderson et al (2006, p. 1) states that customer value proposition is one of the most widely used terms in business in recent years. So it is important that a company is able to help customers understand the superior value of the products or service offered. Under pressure to keep costs down, customers may only look at the price and so it is important to think about the customer value proposition but also the comparison to the competitors of a specific market environment. This should flow into this assignment as well. Another problem of product development is that in many companies it is rather influenced by opinions of different sales people then by facts and figures. According Annacchino (2007, p. 101) a lot of companies tend to make a mistake at the product definition step, so that the customer is not really involved in the product development process. In reference to the definition of customer-defined needs there are different ways:¿ A company can use direct customer surveys to solicit feedback and to obtain information in a direct manner.¿ Another way is a focused group discussion which allows multiple-person input and prompted discussion to generate ideas. ¿ A third possibility is a suggestion system and communication platform for customers and stakeholders.