Bücher von Sebastian Moller

This book deals fundamentally with the quality and usability of communication technology systems. To this end, the necessary terms are first introduced, and the fundamentals of psychophysics and psychometrics are established. Based on this, the cycle of human-oriented system development is presented. The measurement and prediction of quality and usability are then illustrated by practical examples of communication engineering systems. In particular, systems for information transmission (telephony, VoIP, IP-TV), speech dialog systems, and multimodal dialog systems are discussed. Finally, models for estimating quality and usability in the development phase of such systems are presented.The book is primarily aimed at readers with a technical background, for example in computer science, information technology, or electrical engineering. In addition, however, readers from linguistics and communication sciences, acoustics, sociology, human factors, and other fields of knowledge areequally addressed. It does not presuppose any special previous knowledge.This book is a translation of the original German 2nd edition Quality Engineering by Sebastian Möller, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2017. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Abkürzungsverzeichnis iiAbbildungsverzeichnis ii1. Einleitung 11.1 Problemstellung 11.2 Inhalt der Arbeit und Vorgehensweise 12. Grundlagen des Sportsponsoring 22.1 Entwicklung und Definition 22.2 Sportsponsoring in der Kommunikationspolitik 32.3 Bedeutung des Sponsorings 32.4 Merkmale des Sponsorings 42.5 Wirkung des Sportsponsoring 43. Management des Sportsponsoring 53.1 Analyse und Planung 63.2 Zielsetzung 63.3 Erscheinungsformen des Sportsponsorings 73.4 Risiken und Probleme 93.5 Kontrolle 104. Schlussfolgerung und Ausblick 10Literaturverzeichnis iii