Bücher von Sebastien Lefait

With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production's ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies

The theme of surveillance has become an increasingly common element in movies and television shows, perhaps as a response to the sense that the world is now virtually under watch. But the recent surge of this filmic device calls for an explanation that transcends the basic assumption that media illustrates the changes of society. The persistent and growing presence of surveillance in cinematic productions is not merely a reflection of the advent of surveillance societies, but rather an aesthetic adaptation to the evolution of watching patterns.In Surveillance on Screen: Monitoring Contemporary Films and Television Programs, Sebastien Lefait examines this ever-increasing phenomenon. Drawing on the rapidly developing field of surveillance studies, Lefait offers an in-depth analysis of television shows and films, which complement current theoretical approaches to those subjects. This unique combination of surveillance theories with the latest concepts of film, television, and Internet studies is based on a large and diversified range of popular series and films, including the shows 24, Lost, and Survivor as well as such films as Minority Report, Paranormal Activity, The Truman Show, and the on-screen version of George Orwell's Nineteen Eighty-Four.Written from a perspective that does not limit itself to a ';reflection-of-society' approach, this book explores both how cinema shapes our experience of surveillance and how surveillance influences our viewing of cinema. Lefait follows the various identifiable stages in cinema's experimental use of surveillance, studying the impact of technology on both the watcher and the watched. In addition to film and media studies, this book will be of interest to those engaged in information technology, sociology, and, of course, surveillance studies.