Bücher von Shalini Singh

The science of esthetics literally means ¿the science of beauty in nature and arts¿. Beauty in itself is a combination of reality and personal perception. Since the mouth is one of the focal points of the face, it comes as no surprise that a smile plays a major role in how we perceive ourselves, as well as in the impression we make on the people around us. A charming smile can open doors and knock down barriers that stand between you and a fuller, richer life. Definition of smile: "To make a facial expression which may show amusement, satisfaction, affection, irony or decision; etc and is characterized by lateral and upward movement of lips and cheeks and bright sparkle in eyes" - New Lexicon Webster's Dictionary"Although the dictionary definition of esthetics-"the science of beauty in nature and arts"- appeals to our scientifically oriented education, it does not stand up to Hegel's statement: "Beauty as the substance of the imagination and feeling cannot be an exact science."

¿Innovative design is new and different. It introduces aesthetics that haven¿t been seen before¿something that produces a surge of adrenaline as it catches your attention. Beyond that, the product must be meaningful. It must respond creatively to a real market need. There are many new ¿inventive,¿ technology-driven products that introduce new functionality. It¿s when that functionality is driven by people and connects to human needs that innovation occurs.¿ ¿Innovative design is strikingly elegant but simple and intuitive to use: you cannot fathom how you once lived without it. I¿ll paraphrase Hemingway¿s maxim for writers: Cut out the ornamentation and design as straight as you can.¿ ¿There¿s certainly no good checklist for innovation because by its very nature it should surprise us. Groundbreaking design defies our sense of what can and should be done. It exposes the intrinsic power of technology. It reminds us of the profound nature of invention: our very human need to create. And ultimately, good design should make life more beautiful.¿ My aim is to explore the new pattern creation in order to make the work easier and faster for designers and others.