Bücher von Sudhir Rana

Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines. Areas examined in exploratory chapters include general management and public policy, finance and economics, marketing, human resource management, operations and information system management, and international business, strategy, and entrepreneurship. Writing in an engaging yet authoritative way, the study enables readers to gain quick insights in research trends and developments across subject areas while providing extensive information and guidance for those researchers seeking to explore further research.Areas examined in exploratory chapters include general management and public policy, finance and economics, marketing, human resource management, operations and information system management, and international business, strategy, and entrepreneurship. Writing in an engaging yet authoritative way, the study enables readers to gain quick insights in research trends and developments across subject areas while providing extensive information and guidance for those researchers seeking explore further research directions in this fields.Review of Management Literature is a multi-disciplinary series presenting unique, ground-breaking literature reviews and examinations of new and emerging trends in research across the management discipline and beyond.

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly.This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.