Bücher von Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication.

By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

With a focus on social networking sites such as Facebook, MySpace, Second Life, and YouTube, this book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in society. Special features including terms, examples, CMC theory, and suggestions for student exercises.

An Introduction to Visual Communication

Socializing the Classroom: Social Networks and Online Learning, by Susan B. Barnes, examines how social media can be used in education through two research grants and real-world applications. Barnes analyzes social media including Facebook, Courseware, and Second Life, while providing a theoretical foundation for examining social software. A new generation of students is surrounded by digital technologies, leading scholars and teachers to consider virtual worlds to engage students.By bringing together human-computer-interaction theories with social theory, Socializing the Classroom creates a theoretical foundation for future research in the area of social media, online learning technologies, and the development of social networks. Readers will gain a better understanding of how students use online learning environments to communicate task-oriented messages and maintain social interactions. This is an essential text for scholars, students, and those interested in social networks and the implementation of technology in education.