Bücher von Sylvester Bob Hadji

Marketing is very important as it enables consumers to be aware of products or services and also helps them make proper buying decisions. Marketing creates effective consumer engagement, builds consumer-business relationship, builds and maintains business reputations, boosts sales, keeps businesses in operation, creates a link between businesses and society and above all, renders businesses relevant in society.The book discusses the fundamental concepts and theories of marketing. The application of these concepts and theories is significantly enhanced by series of examples. The book contains key contemporary marketing issues relevant to real life situations.The purpose of this book is to provide students with adequate information regarding the conduct of marketing issues and help organisations identify the needs and wants of customers and provide those needs and wants profitably.This book contains ten chapters and each chapter gives the definition and meaning of the topic treated and concludes by providing chapter summary and questions.

Document from the year 2021 in the subject Business economics - Miscellaneous, grade: UNDERGRADUATE, , course: BACHELOR IN COMMERCE, language: English, abstract: The purpose of this book is to enable students imbibe full knowledge of the conduct of international business and guard companies or businessmen against the challenges they might encounter when they internationalise their businesses. The uniqueness of this book lies in its simplicity and academic friendliness in the treatment of detailed and relevant key contemporary business concepts. This book comprises 12 (twelve) key chapters. Each chapter begins with chapter objectives and at the end are found chapter summary, key terms and concepts and chapter questions.

Microeconomics is offered in almost all colleges and universities in the world which makes it one of the most important courses. It develops students¿ modeling skills and helps them think analytically about real world phenomena. The study of Microeconomics gives students high analytical skills which are in high demand at work places. Microeconomics is one of the most difficult courses/modules as it is extremely abstract, theoretical, mathematical and graphical in nature which makes it difficult for many students to graduate. This book is written in simple and clear English and contains many step-by-step solutions to problems. There is no requirement for understanding the contents of this book. It is a ¿teach yourself¿ book.