Bücher von Tae Hoon Oum

Although it is important for an airline to map out proper strategies in the globalizing airline industry, the ultimate ability of a carrier to swvive and prosper in increasingly competitive markets greatly depends on its productivity and cost competitiveness.

Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?

Although it is important for an airline to map out proper strategies in the globalizing airline industry, the ultimate ability of a carrier to swvive and prosper in increasingly competitive markets greatly depends on its productivity and cost competitiveness.