Bücher von Ting-Peng Liang

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.

EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.