Bücher von Varun Kesavan

Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in Indiäs consumer market would be primarily driven by a favourable population composition and increasing disposable incomes. A recent study by the McKinsey Global Institute (MGI) suggests that if India continues to grow at the current pace, average household incomes will triple over the next two decades, making the country the world¿s fifth-largest consumer economy by 2025, up from the current 12th position. Indiäs robust economic growth and rising household incomes are expected to increase consumer spending to US$ 3.6 trillion by 2020.The maximum consumer spending is likely to occur in food, housing, consumer durables and transport and communication sectors. On the whole this book mainly highlights on the activities being carried out by the major FMCG¿s in India.

Indian banking industry has recently witnessed the roll out of innovative banking models like payments and small finance banks. The central bank granted in-principle approval to 11 payments banks and 10 small finance banks in FY 2015-16. RBI¿s new measures may go a long way in helping the restructuring of the domestic banking industry.The Indian banking system consists of 26 public sector banks, 25 private sector banks, 43 foreign banks, 56 regional rural banks, 1,589 urban cooperative banks and 93,550 rural cooperative banks, in addition to cooperative credit institutions. Public-sector banks control nearly 80 percent of the market, thereby leaving comparatively much smaller shares for its private peers. Banks are also encouraging their customers to manage their finances using mobile phones. Standard & Poor¿s estimates that credit growth in Indiäs banking sector would improve to 11-13 per cent in FY17 from less than 10 per cent in the second half of CY14. On the whole this book mainly highlights on the overview of major activities being carried out by the major banks in India.

Indiäs civil aviation industry is on a high-growth trajectory. India aims to become the third-largest aviation market by 2020 and the largest by 2030. The Civil Aviation industry has ushered in a new era of expansion, driven by factors such as low-cost carriers (LCCs), modern airports, Foreign Direct Investment (FDI) in domestic airlines, advanced information technology (IT) interventions and growing emphasis on regional connectivity. India is the ninth-largest civil aviation market in the world, with a market size of around US$ 16 billion. India is expected to become the third largest aviation market by 2020. According to Airbus, India will be one of the top three aviation markets globally in the next 20 years. Airbus is expecting an annual growth rate of over 11 per cent for the domestic market in India over the next ten years, while the combined growth rate for domestic and international routes would also be more than 10 per cent. Hence, from the study it can be concluded that the financial performance of major airline companies in India is really going to witness an exorbitant growth in upcoming future course of action.

The real estate sector is one of the most globally recognized sectors. In India, real estate is the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade. The real estate sector comprises four sub sectors - housing, retail, hospitality, and commercial. The growth of this sector is well complemented by the growth of the corporate environment and the demand for office space as well as urban and semi-urban accommodations. The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy. Private equity inflows in office and IT/ITES real estate have grown 150 per cent between 2014 and 2017 backed by a strong attraction towards office sector. In 2017, new retail space of 6.4 million has finished and supply of around 20 mnsqft is expected in 2019.On the whole this book mainly emphasizes on the overall picture about vital real estate companies in India.

The Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Tourism in India has significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism is also a potentially large employment generator besides being a significant source of foreign exchange for the country. India's Foreign Exchange Earnings (FEEs) increased by 17.6 per cent year-on-year in January 2018 over January 2017. India is expected to move up five spots to be ranked among the top five business travel market globally by 2030, as business travel spending in the country is expected to treble until 2030 from US$ 30 billion in 2015. International hotel chains will likely increase their expansion and investment plans in India, and are expected to account for 50 per cent share in the Indian hospitality industry by 2022, from the current 44 per cent.. On the whole this book mainly emphasizes on the major hospitality companies in India.

CSR is a multi dimensional concept. While some take CSR as an obligation, others consider it as a strategic tool. CSR focuses on the social, environmental and financial success of the company. The increasing relevance of CSR in India has stemmed from the fact that a business cannot succeed by ignoring the human and social needs of our society. Corporations have emerged as one of the foundations of modern global society. With this increased power has come the demand by society for social accountability, commonly referred to as corporate social responsibility. Ever since their inception, corporates like the Microsoft, HUL, Coca-Cola, Canon, Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few, have been involved in serving the community through donations and charity events, many other organizations have been doing their part for the society to develop the application of Social Brand Capital. On the whole this book mainly emphasizes on the enormous and diversified CSR initiatives being carried out by major fast moving consumer goods companies in India.