Bücher von Vedamurthy K B

Marketing jest tak samo wäny dla lepszych wyników w mleczarstwie, jak sama hodowla byd¿a. Nast¿pi¿ znaczny post¿p w ogólnej produkcji w sektorze mleczarskim w Indiach. Jednak bez odpowiedniego marketingu kraj nie osi¿gn¿¿by oczekiwanego tempa wzrostu rolnictwa. Celem niniejszego badania by¿o a) zbadanie schematu produkcji, spo¿ycia i utylizacji mleka, b) zbadanie czynników wp¿ywaj¿cych na nadwy¿k¿ mleka wprowadzonego do obrotu oraz c) zbadanie skuteczno¿ci marketingowej ró¿nych kanäów sprzedäy mleka. Badanie wykazäo, ¿e 54% nadwy¿ki sprzedanej zostäo sprzedane przez niezorganizowany sektor. Stwierdzono równie¿, ¿e nadwy¿ka rynkowa by¿a dodatnio i istotnie zale¿na od poziomu produkcji mleka, a negatywnie od liczebno¿ci rodziny i dziäaj¿cego gospodarstwa. Stwierdzono, ¿e na tym obszarze dziäaj¿ trzy kanäy marketingowe, mianowicie producent-konsument, producent-sprzedawca-konsument i producent-sprzedawca-przetwórca-konsument. Cena, jak¿ otrzymäo gospodarstwo domowe i skuteczno¿¿ marketingowa by¿y najwy¿sze w kanale pierwszym.

Marketing is as critical to better performance in dairying as dairy farming itself. There has been a considerable progress in the overall production in the dairy sector in India. However, without a proper marketing, the country would not attain the expected rate of growth in farming. The present study was carried out with the objective a)to study the production, consumption and disposal pattern of milk, b)to examine the factors affecting the marketed surplus of milk and c)to workout the marketing efficiency of different milk marketing channels. The study found that 54 per cent of marketed surplus was marketed throuhg un-organised sector. It was also found that marketed surplus was depending positively and significantly on the level of milk production and negatively on the family size and operational land holding. Three marketing channels namely, producer-consumrer, producer-vendor- consumrer and producer-vendor processor-consumer were found to be operating in the area. The price received by the household and marketing efficiency were highest in the first channel.

With 112.5 mil.t of production in 2009-10, India remains number one milk producer in the world. This sector has been set the target of 5% growth for the period 2007-12 in order to achieve over all agricultural growth of 4%. However, growth rate of this sector has been hovering around 3.7% during 2007-10 due to stagnation in the productivity of dairy aimals. To increase productivity, it is imperative to increase investment. Since, farmers in India are resource poor, lacking own capital to reinvest in dairying, there is a need to provide institutional credit. With this background the present study was conducted in a major state of India. Study found that despite significant contribution of this sector, credit alloted was only 1% of the agricultural credit. Repayment was found to be far lower than crop sector. Requirement of credit was found to be higher for marginal and land less farmers. Study of utilisation pattern revealed that only 36% of dairy credit was used for target activity. Discriminant analysis showed that higher percentage of earning adults in the family, higher income from dairy contributed towards lower repayment.