Bücher von Wuxiang Zhu

This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Business models are not only dependent on business intuition, but also on systematic design and continuous upgrade.

This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company.

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic.